Heaven Sent

"Stride gum presents"

For Mondelēz International, Stride Gum brand global relaunch, we planned to deliver the most thrilling experience of live content. Luke Aikins,
now Guinness World Record holder, jumped out of an airplane at 25,000ft … without a parachute or wingsuit, exclusively live on FOX

My Role • Served as the lead Art Director and orchestrated the entire brand ID system development for the global relaunch while maintaining all brand guidelines. Oversaw and supervised all visual design aspects in the production of physical on stage build for the live broadcast. With 47+ million views and counting. Launched a national cross-platform social campaign that garnered 1.42 billion media impressions. Worked with programmers and artists to produce coherent and consistent game imagery for the Heaven Sent Game app.

Art Director + Designer