BEAUTY LIBERATION

"Shea Moisture MUSIC VIDEO"

My Role • Led the development and execution of campaign. Coordinated with directors, copywriters, and designers to develop innovative ideation, concepts and storyboards, layouts and set design. Influenced the effort to translate established creative direction into conceptual ideas. Produced fresh and engaging concepts and designs. Directed shoot, the selection of photographers/talent and guided the team to create strategies and other supporting brand content.

Conceptor • Art Director