HARLEM GLOBETROTTERS
"SPREAD GAME"
“Each one, teach one” - For those not as familiar with the origin, let me put you on some game.
“Each one, teach one” is actually, an African American proverb meaning to pass down what you’ve discovered. Where it is a duty to teach someone else what you learned and pass along your knowledge and technique. Well, The World-Famous Harlem Globetrotters have been doing that for 95 years. But now, now is the time to Spread Game.
My Role • I conceived and Art Directed the core creative idea “SPREAD GAME” for the short film “Train With Tremaine”. Created the chief design logo and lockup. Carried out ideas from conception to completion of the production. The Harlem Globetrotters wanted a fresh rebrand, directing their focus and relevance to young black boys ages 10-16. Launched a national cross-platform social campaign for going back on tour and spreading game in 140+ arenas worldwide.
Art Director + Production Designer
