Dole + Star Wars

"unite for a healthy galaxy"

Join the resistance to Unite for a Healthy Galaxy at home and at your local stores! Scan our new Star Wars-inspired
banana stickers and packaging in-store to gain access to unique Star Wars content, collectibles, recipes, and more.

My Role • Hands on UI/UX development of creative and design concepts for e-commerce and digital to ensure consistent application of the online brand and brand voice. Processed, archived, and managed over 25,000 electronic art files. Launched multi-platform artistic translation of the company's brand strategy and marketing plans into creative digital, in-store and social expansion. Conducted ongoing competitor observation, keeping a pulse on other retailers and brands. Drove swift and effective design decisions and campaign development.

Art Director – Addy Award